I'm not sure why I picked this lipstick up originally, I'm going to assume it was the colour as I'm a sucker for mauvey-browney lipsticks and have been for the past year or so. I think my lips were super chapped and flaky at the time too, which is both tmi and why I went for something a bit more moisturising and balmy.
So this is Rimmel's The Only 1 Lipstick in Mauve-ment. Rimmel claim it's a "no comprimise all in 1 lipstick" with the perfect balance of colour, moisturiser, colour, comfort and staying power. Sadly I don't agree.
There's definitely a good colour pay off and it's oh-so moisturising...BUT it doesn't last very long AT ALL. In fact I took a snap for this post with it on my lips (I looked horrendous which is why it's not included in the post) and the colour stayed on for around an hour tops, and during that time it faded loads and ended up looking like a pale pink.
And for me it's not comforting because of the smell. I don't know why I continue to buy Rimmel lipsticks as I really can't stand the crayon-esque smell they add to all of their products. THEY SMELL SO BAD. I think it might just be a preference thing though, as other people seem to love the Kate lipsticks and the Apocalips lacquers, and they all share the dreaded scent.
So for me, this is a goodbye to Rimmel lip products and the Only 1 lipstick sadly wasn't the one - sigh.